Miranda McCurlie:

A digitally savvy PR and social media pro.

Why I’m a Great Hire:

With more than 5 years of experience in public relations and digital communications, I have supported both large and small-scale brands to build their online footprint, manage customer communities and engage with top influencers in their respective markets. My command of both traditional public relations and the new and ever-evolving social media landscape places me at an intersection of skills and experience that have become increasingly valuable and sought after in the industry. My digital Rolodex contains a who’s who of Canadian Technology, Mom/Parenting, Health and GenY writers.

Communications Experience:

 

June 2011 -- Present, Marketing & Public Relations Manager, Keek Inc.

Jan 2009 – June 2011, Senior Digital Consultant, Fleishman-Hillard Canada (FH)

  • Develop and manage social strategies for clients in sectors such as Healthcare, Financial, Consumer Marketing, and Food & Agriculture
    • Skills include program planning, content production, social media channel management (e.g. YouTube, Twitter, Facebook), budgeting, resource management, team coordination and client relations
  • Project Manager on several accounts, developing budgets, team management and invoicing
  • Extensive experience in the Analytics area - tools include Radian6, Sysomos Heartbeat and MAP, Nielsen Online BuzzMetrics, Google Insights, Search.Twitter.com, etc
  • Lead digital training on topics such as social analytics, social media programs and emerging media platforms
  • Extensive experience in presenting and executing online audits, community management, social media monitoring and analysis, digital media risk management, executing online influencer campaigns and creative thinking for new business growth

Clients have included: Ontario Chiropractic Association, GlaxoSmithKline Inc., Visa Canada, BMW Group, ING Direct, Frito-Lay (Doritos, Lay’s, Bring Home a Stanley Cup Champion), Mars Canada Inc. (M&M’S, Random Acts of Chocolate, Pedigree Adoption Drive, Royal Canin, Cesar) and Wrigley (Skittles Canada)

   

     

2007 – 2010, Digital Account Executive, The iPR Group

  • Created strategies for social media programs and executed on relevant platforms in addition to digital media relation campaigns
  • Investigated and recommended software and digital applications to enhance campaigns and productivity for clients
  • Attended numerous social media/technology webinars and events to ensure my digital skill set was continuously evolving
  • Developed and maintained strong relationships with both media and bloggers, Canada-wide, in both technology and lifestyle sectors

Clients included: Sony Ericsson Mobile Communications, Linksys - Cisco, Flip Video - Cisco, D-BOX Technologies, Savant Systems, VisionQuest Manpower Canada and Bed Bath & Beyond Canada

    

   

2007, Social Media Researcher, SocializedPR

  • Used video streaming tools such as Seesmic and Tokbox to communicate with social media giant Joel Postman
  • Researched and identified how people interacted with multimedia platforms such as utterz, LinkedIn, Twitter, Facebook, Seesmic, Skype, Phreadz, etc
  • Established relationships and rapport with users within each space (Responsiveness was very important to this job and being connected to the program via my mobile device was fundamental)

2007, eCommunications Strategist, Health Relief Jobs.com

  • Drafted digital communications plan to support the client’s business needs
  • Developed and implemented a program designed to educate employees about social media governance protocol and how to use the various tools
  • Developed a dynamic digital media kit including a social media press release

2007, Event Manager, The 5th Annual [ FRAME ] Film Festival

  • Provided branding and social media channel support
  • Developed digital media relations approach
  • Worked with venue on event logistics

Education:

2006-2007, Centennial College, Toronto, Ontario

  • Graduate Certificate Corporate Communications and Public Relations
    • First PR school to offer a specialty in Social Media/Digital Media

2002-2006, Brock University, St. Catharines, Ontario

  • B.A. (Hons.) Film Studies & Art History

Related Interests:

I have been “plugged” into the Internet since I was 12 with a focus on vlogging/blogging. I really enjoy beta testing various apps and platforms. I strive to expand my social army using digital channels such as Twitter, Keek and GetGlue. I also attend and participate in various Podcamps, SxSW and tech/social media meet ups across North America.

Connect with Me:

References:

Available upon request.